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New campaign targets imagery in promotions.
January 15, 2018
By: Melissa Meisel
CVS Pharmacy, the retail division of CVS Health, will create new standards for post-production alterations of beauty imagery it creates for stores, websites, social media and any marketing materials. As part of this initiative, transparency for beauty imagery that has been materially altered will be required by the end of 2020. The company also announced that it will introduce the “CVS Beauty Mark,” a watermark that will be used to highlight imagery that has not been materially altered. Fo...
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